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Intellectual Property

Quoting from the World Intellectual Property Organization, the term “Intellectual Property” refers broadly to the creations of the human mind.  Intellectual property rights protect the interests of creators by giving them property rights over their creation.

The most common types of intellectual property are copyrights, trademarks, patents, industrial designs. Copyrights give right to creators to control and use their literary or artistic works. Trademarks give right to owner to use trademark or to grant to permission to use it to another person. Trademark is typically of a name, word, phrase, logo, symbol, image, or a combination of these elements. Patents are rights related to new inventions that is technological advances. Industrial designs are what makes a product attractive and appealing.

Intellectual Property is important because it can be:

  • an important feature of our business which provides our unique identity in the marketplace, our brand image
  • sold or licensed to generate income for us
  • a valuable marketing tool

To obtain IP protection as our IP is our valuable business assets, we must:
(1) make sure our IPs are properly protected under the law jurisdiction in the marketplace of our products or IP; (2) affirm our existence in the market place by using the IP either by advertisement, promotion or sale of our products or IP; (3) take the necessary legal action when there is an infringement, an unlawful act of use of our IP.

In this global economy where trading has become boundless, it is crucial to identify who buy our products, who can be a potential buyer of our products, and where these buyers or potential buyers are located as we do not want to be in a situation where our products have gone beyond our marketing visions and a third party in a foreign country has become the legitimate holder of our IP and making us the “unlawful legitimate IP owner”.

We can assist in the proper registration of your IP (trademarks, patent, industrial design, copyrights) in Indonesia.  As we are licensed Intellectual Property consultant in Indonesia who are also attorneys, we can assist when there is a potential litigation in the commercial court regarding infringements.  We are also supported by sworn translators who are familiar with legal terms in English.

 

 

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